Contextual cases
Scenarios and examples connected to participant roles and business reality.
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— Craskills flagship course · AI × MKTG
Digital Marketing and AI-Assisted Content
Use audience insight, channel strategy and AI assistance to create credible marketing efficiently.
CSDesigned by Craskills Learning and Development Solutions
Contextual learningAdapted to participant roles
Hands-on practiceRelevant workplace situations
8 learning modulesClear, practical architecture
Offline / OnlineFlexible delivery options
CustomisableAligned to organisational goals
About this courseBuilt around the moments
Built around the moments
that matter at work.
Use audience insight, channel strategy and AI assistance to create credible marketing efficiently. This instructor-led course develops practical capability through guided demonstrations, relevant workplace cases, structured practice and an application plan. It can be contextualised for the participant group, industry and organisational priorities.
Designed for
Sales, marketing and customer teamsBusiness development professionalsEntrepreneurs and growth leadersClient-facing managersWhat you’ll learnCapabilities you can
Capabilities you can
apply immediately.
01Define audience, positioning and funnel goals
02Plan channel-appropriate content
03Use AI without losing accuracy or brand voice
04Measure and improve campaign performance
Course curriculumA practical learning
A practical learning
architecture.
8 modules • Practical activities • Customisable delivery
01Marketing foundations
−
Audience, value proposition, funnel, channels and objectives.
Guided learning • Practice • Workplace application02Content strategy
+
Themes, formats, editorial rhythm and distribution.
Guided learning • Practice • Workplace application03Responsible AI assistance
+
Research, briefs, drafts, repurposing, verification and disclosure.
Guided learning • Practice • Workplace application04Performance improvement
+
Metrics, experiments, attribution and learning loops.
Guided learning • Practice • Workplace application05Search and discoverability
+
Plan search intent, SEO foundations and useful content architecture.
Guided learning • Practice • Workplace application06Paid and organic campaigns
+
Coordinate channel roles, creative, audiences and conversion paths.
Guided learning • Practice • Workplace application07Marketing automation
+
Design ethical lead nurturing, segmentation and lifecycle communication.
Guided learning • Practice • Workplace application08Campaign capstone
+
Build an integrated campaign with content, controls and measurement.
Guided learning • Practice • Workplace applicationLearning experienceLess presentation.
Less presentation.
More participation.
Participants work with relevant situations, guided practice, peer discussion, reflection and practical action planning.
Guided practice
Structured exercises that make new behaviours safer to try and easier to repeat.
Application tools
Frameworks, checklists, templates and action plans designed for use after the course.
Completion credentialCertificate
Certificate
of participation.
Certificate available, subject to the agreed delivery design and participation requirements.
CRASKILLS.Certificate of
Participation
Participation
Delivery optionsRight-sized for your
Right-sized for your
learning objective.
One-day foundation workshop
Instructor-led • Offline / Online • Customisable
Two-day applied practitioner lab
Instructor-led • Offline / Online • Customisable
Four-module capability journey
Instructor-led • Offline / Online • Customisable
Customised organisational academy
Instructor-led • Offline / Online • Customisable
Continue building capability
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Sell through insight, diagnosis and value.
View course →Frequently asked questionsUseful answers
Useful answers
before you begin.
Is this course suitable for beginners?+
Yes. The learning design starts with clear foundations and is adapted to the participants’ existing experience and responsibilities.
Can this course be customised for our organisation?+
Yes. Examples, activities, terminology, case situations, duration and outcomes can be contextualised for your industry and participant roles.
Can the course be delivered online and offline?+
Available delivery modes for this course are Offline / Online. The final format is agreed around group size, location and learning objectives.
Will participants receive a certificate?+
Certificate available. Any participation or completion requirements are confirmed in the agreed course proposal.
How can we request a proposal?+
Use the enquiry button and share your audience, preferred dates, location, delivery mode and expected outcomes. The Craskills team will recommend an appropriate design.
— Let’s shape the right experience
Bring this course
to your people.
Share your audience, location, preferred duration, current challenges and expected outcomes.
Request a course proposal →